In-Person Roundtable Dinner
How to Create More Value from Client Events in 2027
Client events remain powerful relationship-building tools, but a full room alone does not create value.
This private roundtable brings senior legal marketing and business development leaders together to explore how firms can design events around client priorities, involve partners more effectively, strengthen post-event engagement and maintain quality as event calendars grow.
- Thursday, September 24, 2026
- 6:00 PM ET
- Morton's The Steakhouse, 136 Washington Street, New York, NY 10006, USA
- In-Person Roundtable, 10–15 guests
- Host: Amzai
- Chatham House Rules
Who is this event for
- Senior legal marketing leaders
- Business development leaders
- Client development leaders
- Events and campaign leaders
- Partners involved in client-facing programs
Request an invitation
Every request is reviewed within 48 hours.
What we'll discuss
- 01
What partners actually want from client events
What partners are really looking for from client events and why a full room is not the same as the right conversation.
- 02
Designing the event around the right clients
How target accounts, shared priorities and client needs should shape the topic, format and conversation, not simply the invitation list.
- 03
Improving partner involvement and post-event follow-through
How to involve partners at the right moments and turn the event conversation into sustained client engagement without adding unnecessary workload.
- 04
Creating consistency across every client event
How firms can maintain quality amid rising costs, compressed timelines, unexpected event requests, increasing use of AI and continued pressure on partner and BD capacity.
Event details
An hour built around real challenges and solutions
Ten to fifteen senior marketing and business development leaders gather for dinner and a moderated conversation. No stage, no deck and no panel. Everyone contributes.
The evening runs under Chatham House Rules, so leaders can speak candidly about partner pressure, budgets and what has not worked.
- Venue
- Morton's The Steakhouse
- Address
- 136 Washington Street, New York, NY 10006, USA
- Location
- New York City, USA
- Date and time
- Thursday, September 24, 2026, 6:00 PM ET
- Format
- In-person roundtable dinner
- Event size
- 10–15 guests
- Protocol
- Chatham House Rules
Agenda
6:00 PM
Arrival, introductions and drinks
Guests arrive for informal introductions and drinks before the event begins.
6:30 PM
Guests seated
The group is seated for the evening's conversation.
6:45 PM
Entrée served and discussion begins
The first course is served as the moderated discussion opens.
7:15 PM
Main course and moderated discussion
The main course is served alongside the core discussion across the evening's themes.
9:00 PM
Wrap-up
A short close with the practical takeaways from the event.
Who's leading the conversation
Join us at Morton's
Seats are limited to ten to fifteen legal marketing and BD leaders. Request an invitation and we respond within 48 hours.