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    Law Firms — Private Roundtable Dinner

    How To Create More Value From Client Events in 2027

    Explore what makes client events genuinely valuable, and how law firms can translate them into stronger engagement and lasting client relationships.

    • DateThursday, September 24, 2026
    • Time6:00 PM
    • LocationMorton's The Steakhouse, New York City
    • RegionUSA
    • FormatPrivate Roundtable Dinner
    • Capacity10-15
    • VerticalLaw Firms
    • AudienceSenior legal marketing & business development leaders
    • ProtocolChatham House Rules
    • Host
      Amzai logoAmzai
    Private roundtable dinner in New York City for legal marketing and BD leaders

    Client events remain powerful relationship-building tools, but a full room alone does not create value.

    This private roundtable brings senior legal marketing and business development leaders together to explore how firms can design events around client priorities, involve partners more effectively, strengthen post-event engagement and maintain quality as event calendars grow.

    Amzai is proud to sponsor the LMA New York Summer Soiree in August, continuing our work alongside legal marketing teams focused on delivering stronger client experiences. 

    What We'll Discuss

    What partners actually want from client events

    What partners are really looking for from client events and why a full room is not the same as the right conversation.

    Designing the event around the right clients

    How target accounts, shared priorities and client needs should shape the topic, format and conversation, not simply the invitation list.

    Improving partner involvement and post-event follow-through

    How to involve partners at the right moments and turn the event conversation into sustained client engagement without adding unnecessary workload.

    Creating consistency across every client event

    How firms can maintain quality amid rising costs, compressed timelines, unexpected event requests, increasing use of AI and continued pressure on partner and BD capacity.

    Agenda

    1. 6:00 PM

      Arrival, introductions and drinks

      Guests arrive for informal introductions and drinks before the table is seated.

    2. 6:30 PM

      Guests seated

      The group takes its place at the table for the evening's conversation.

    3. 6:45 PM

      Entrée served and discussion begins

      The first course is served as the moderated discussion opens.

    4. 7:15 PM

      Main course and moderated discussion

      The main course is served alongside the core discussion across the evening's themes.

    5. 9:00 PM

      Wrap-up

      A short close with the practical takeaways from the table.

    Limited to 12 seats

    Request an Invitation

    We review every request. Response within 48 hours.

    Venue

    Morton's The Steakhouse, 551 Fifth Avenue, New York, NY 10176

    Who Belongs in the Room

    Marketing leaders willing to share their perspective.

    Senior legal marketing leadersBusiness development leadersClient development leadersEvents and campaign leadersPartners involved in client-facing programs

    HOST & MODERATORS

    Who's Leading the Conversation

    Joe Fontana

    Hosted by

    Joe Fontana

    Chief Marketing & Growth Officer, Amzai

    Mitch Speers

    Moderated & Guided by

    Mitch Speers

    Chief Strategist, Amzai

    Post-Session Insights Brief

    Every participant receives an anonymized insights brief synthesizing key themes and peer benchmarks from the conversation.