Virtual Roundtable + Chocolate Tasting
The Measurement Stalemate
Leadership asks what the events budget returned, but nobody has a defensible answer.
This session brings together senior law firm marketing and BD leaders and practice group chairs to talk honestly about proving event impact in a way partners will actually trust.
Expect a candid discussion on where attribution breaks down, what partners actually mean by ROI, and what a defensible measurement model looks like in practice.
- Wednesday, October 7, 2026
- 3:00 PM – 4:30 PM ET
- Virtual Roundtable + Chocolate Tasting
- 10–15 guests
- Host: Amzai
- Chatham House Rules
Who is this event for
- Chief marketing officers
- Chief business development officers
- Directors of marketing
- Directors of business development
- Heads of events and client events
- Practice group chairs
Request an invitation
Every request is reviewed within 48 hours.
Key focus areas
- 01
Why attribution breaks down
Where the trail between an event and a real outcome goes cold, and why standard tracking misses the moments that matter.
- 02
What partners actually mean by ROI
The gap between what leadership asks for and what would actually change their mind about the events budget.
- 03
Proxy metrics versus real signals
Why attendance and satisfaction scores no longer hold up as proof, and what genuinely signals impact.
- 04
Building a model partners will trust
What a defensible measurement approach looks like in practice for law firm events.
Event details
90 minutes built around real challenges and solutions
Ten to twelve senior law firm marketing, BD and practice leaders join a moderated virtual conversation on proving event ROI. A chocolate tasting kit ships to every participant ahead of the session.
The session runs under Chatham House Rules, so leaders can speak openly about attribution and partner expectations.
- Date
- Wednesday, October 7, 2026
- Time
- 3:00 PM – 4:30 PM ET
- Format
- Virtual Roundtable + Chocolate Tasting
- Region
- USA
- Vertical
- Law Firms
- Series
- Matter of Fact
- Protocol
- Chatham House Rules
Who's leading the conversation
Post-session insights brief
What participants receive
- Key themes from the measurement discussion
- Anonymized peer benchmarks on ROI and attribution
- Practical takeaways for building a trusted measurement model
Key takeaways
The Measurement Stalemate
Peer benchmarks on event attribution and partner-trusted ROI.
Amzai · October 2026
Join the conversation
Seats are limited to keep the discussion candid and useful for every firm represented.