In-Person Roundtable
The Measurement Stalemate
Leadership asks what the events budget returned, but nobody has a defensible answer.
This dinner brings together senior law firm marketing and BD leaders and practice group chairs to talk honestly about proving event impact in a way partners will actually trust.
Expect a candid discussion on where attribution breaks down, what partners actually mean by ROI, and what a defensible measurement model looks like in practice.
- Thursday, October 1, 2026
- 6:00 PM CT
- Morton's The Steakhouse, Chicago
- In-Person Roundtable
- 10–15 guests
Who is this event for
- Chief marketing officers
- Chief business development officers
- Directors of marketing
- Directors of business development
- Heads of events and client events
- Practice group chairs
Request an invitation
Every request is reviewed within 48 hours.
What we'll discuss
- 01
Why attribution breaks down
Where the trail between an event and a real outcome goes cold, and why standard tracking misses the moments that matter.
- 02
What partners actually mean by ROI
The gap between what leadership asks for and what would actually change their mind about the events budget.
- 03
Proxy metrics versus real signals
Why attendance and satisfaction scores no longer hold up as proof, and what genuinely signals impact.
- 04
Building a model partners will trust
What a defensible measurement approach looks like in practice for law firm events.
Event details
An evening built around real challenges and solutions
Ten to fifteen senior law firm marketing, BD and practice leaders gather over dinner. There is no stage, no deck and no panel. The conversation is moderated so every seat contributes, and the group stays small enough for leaders to speak openly and explore each issue in detail.
The evening runs under Chatham House Rules, so leaders can be specific about attribution, partner expectations and what has not worked.
- Venue
- Morton's The Steakhouse
- Address
- 65 E. Wacker Place, Chicago, IL 60601
- Location
- Chicago, USA
- Date and time
- Thursday, October 1, 2026, 6:00 PM CT
- Format
- In-person roundtable dinner
- Event size
- 10–15 guests
- Protocol
- Chatham House Rules
Agenda
6:00 PM
Arrival, introductions and drinks
Guests arrive for informal introductions and drinks before the event begins.
6:30 PM
Guests seated
The group is seated for the evening's conversation.
6:45 PM
Entrée served and discussion begins
The first course is served as the moderated discussion opens.
7:15 PM
Main course and moderated discussion
The main course is served alongside the core discussion across the evening's themes.
9:00 PM
Wrap-up
A short close with the practical takeaways from the event.
Who's leading the conversation
Join the event in Chicago
Seats are limited to ten to fifteen law firm marketing and BD leaders. Request an invitation and we respond within 48 hours.