Virtual Roundtable + Chocolate Tasting
Sponsors Bought Leads. Why Aren't They Renewing?
Sponsor reports can still show healthy lead numbers, yet renewal conversations are becoming harder. Commercial teams are increasingly being asked to demonstrate what actually changed because of the event, not simply how many leads were delivered.
This private discussion brings together portfolio, commercial and sponsorship leaders to explore how leading organizers are redefining sponsor value, strengthening renewal conversations and creating event experiences that deliver measurable outcomes before 2027 budgets are agreed.
- Thursday, September 17, 2026
- 3:00 PM – 4:30 PM ET
- Virtual Roundtable + Chocolate Tasting
- 10–15 guests
- Hosted by Amzai
- Chatham House Rules
Who is this event for
- Event portfolio directors
- Sponsorship leaders
- Commercial leaders
- General managers
- B2B media executives
- Heads of events
Request an invitation
Every request is reviewed within 48 hours.
What we'll talk about
- 01
Why lead numbers are no longer enough
How sponsor expectations are shifting beyond lead volume towards commercial outcomes and buying intent.
- 02
What sponsors are really asking for
The conversations commercial teams are having before renewal decisions are made.
- 03
Redefining sponsor value
How organizers are building stronger propositions around audience quality, engagement and measurable outcomes.
- 04
Preparing sponsorship packages for 2027
What leading organizers are changing before next year's commercial conversations begin.
Event details
90 minutes built around real challenges and solutions
Ten to fifteen portfolio, commercial and sponsorship leaders join a moderated 90 minute conversation + tasting. A chocolate tasting flight is sent ahead of time to break the ice.
The conversation runs under Chatham House Rules, so leaders can be specific about renewal pressure and what sponsors are really asking for.
- Date
- Thursday, September 17, 2026
- Time
- 3:00 PM – 4:30 PM ET
- Format
- Virtual Roundtable + Chocolate Tasting
- Protocol
- Chatham House Rules
Who's leading the conversation
Post-session insights brief
What's in the insights brief
- Peer benchmarks on how sponsors define renewal value in 2027
- Themes on redefining sponsor value beyond lead volume
- Practical takeaways for preparing sponsorship packages
Key takeaways
Sponsors Bought Leads. Why Aren't They Renewing?
Peer perspectives on sponsor value and renewal.
Amzai · September 2026
Reserve your seat before spots fill
Join a small group of commercial and portfolio leaders redefining sponsor value ahead of 2027.