Virtual Roundtable + Chocolate Tasting
Association Leaders Roundtable: Rethinking Engagement & Growth in 2027
As associations look toward 2027, the pressure is on to deliver more value for members, sponsors and their wider communities.
With membership retention becoming harder, younger generations expecting different experiences and sponsors seeking stronger returns, traditional event models are being put to the test.
Join fellow association leaders for a private discussion on how events can strengthen member relationships, create year-round engagement and unlock new opportunities for sustainable growth.
- Wednesday, December 2, 2026
- 3:00 PM ET
- Virtual Roundtable + Chocolate Tasting
- 10–15 guests
- Host: Amzai
- Chatham House Rules
Who is this event for
- Association CEOs
- Executive Directors
- Chief Membership Officers
- Heads of Events and Meetings
- Sponsorship and Partnerships Leaders
- AMC Executives and Client Services Leaders
Request an invitation
Every request is reviewed within 48 hours.
What we'll discuss
- 01
Beyond the flagship event
How associations can build stronger participation, deepen member relationships and maintain engagement throughout the year.
- 02
Rethinking sponsorship for 2027
What sponsors increasingly expect and how associations can create valuable opportunities that support renewals and long-term partnerships.
- 03
Engaging the next generation
Attracting and retaining younger members through experiences, conversations and communities they want to participate in.
- 04
Making member events work harder in 2027
The practical changes association and AMC leaders are prioritizing to improve engagement, sponsorship performance and overall event outcomes.
Event details
An hour built around real challenges and solutions
Ten to fifteen association and AMC leaders join by video, each with a chocolate tasting kit delivered ahead of the session. The tasting gives the conversation a shared, relaxed starting point before the discussion moves into member engagement and growth.
The session runs under Chatham House Rules, so leaders can speak candidly about what is and is not working in their programs.
- Date
- Wednesday, December 2, 2026
- Time
- 3:00 PM ET
- Format
- Virtual Roundtable + Chocolate Tasting
- Protocol
- Chatham House Rules
Who's leading the conversation
What you'll take away
Useful insight and advice to take with you
- Ways peers are building year-round member engagement
- Ideas for stronger, more renewable sponsorship propositions
- How event experiences are adapting to emerging member expectations
Key takeaways
Rethinking Engagement & Growth in 2027
Peer perspectives from association and AMC leaders
Amzai · December 2026
Join the conversation
Seats are limited to keep the conversation candid and useful.