Research, playbooks and practical thinking for teams responsible for events, growth and engagement.
Field Marketing Transformation 2026-2028
93%
consider account-based marketing critical
How field marketing teams are changing their event strategies, operating models and priorities through 2028.
View research →How the Shortlist Gets Built
0
shortlist entries came from vendor outbound
How enterprise security buyers build vendor shortlists, and what shapes consideration before a sales conversation begins.
View research →Invested, Not Measured
73.7%
cannot attribute revenue to a specific event
How law firms invest in events, where measurement falls short, and how teams are thinking about event value.
View research →Three Seats, One Table
51 of 102
associations agree senior capability is lost to execution
How association leaders see events, execution and proof of value, and where the three leadership seats disagree.
View research →Get a clear view of where your event calendar is working, where it is under pressure, and what to prioritise next.
Pressure-test your event calendar
