This event has been completed. You can download the Key Takeaway Document below.
Completed event · Virtual Roundtable + Chocolate Tasting
Sync or Sink: Sales and Field Marketing Alignment
Field marketing builds the event. Sales decides whether it mattered. When those two views drift apart, pipeline quietly leaks between them.
This session brought senior go-to-market leaders together to work through account selection, follow-up ownership and the shared numbers both teams will stand behind.
The conversation has now taken place. The Key Takeaway Document captures the themes, peer perspectives and practical ideas that came out of the room.
- Thursday, July 16, 2026
- 3:00 PM – 4:30 PM ET
- Virtual Roundtable + Chocolate Tasting
- 10–15 guests
- Host: Amzai
- Chatham House Rules
Who is this event for
- Field marketing leaders
- Demand generation leaders
- Sales leaders
- Revenue operations leaders
- Event and experience leaders
- Chief marketing officers
Event completed
Download the Key Takeaway Document
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What we'll discuss
- 01
Who picks the accounts
How teams decide which accounts an event is built around, and what happens when marketing and sales work from different target lists.
- 02
Where follow-up breaks
The handoff after the event is where most value is lost. Who owns the next touch and how quickly it happens.
- 03
One set of numbers
Which measures both teams accept as evidence that an event contributed to pipeline, rather than two competing reports.
- 04
Capacity to keep up
Where embedded delivery support protects consistency when the field calendar grows faster than the team.
Event details
An hour built around real challenges and solutions
Senior B2B tech marketing and sales leaders joined a moderated virtual conversation, each with a chocolate tasting kit delivered ahead of the session.
The discussion ran under Chatham House Rules, so participants could speak candidly about where alignment breaks down in practice.
- Date
- Thursday, July 16, 2026
- Time
- 3:00 PM – 4:30 PM ET
- Format
- Virtual Roundtable + Chocolate Tasting
- Protocol
- Chatham House Rules
Who's leading the conversation
Post-session insights brief
What the Key Takeaway Document covers
- How peers agree on account selection before an event is built
- Follow-up models that keep pipeline from leaking after the event
- The shared measures sales and marketing both accept
Key takeaways
Sync or Sink: Sales and Field Marketing Alignment
Peer insight on account selection, follow-up ownership and shared pipeline measures.
Amzai · July 2026
Get the insight from this session
Download the Key Takeaway Document and see what peers shared in the room.