Virtual Roundtable + Chocolate Tasting
Sync or Sink: Achieving Sales and Field Marketing Alignment
Most event programs don't fail after the room. They fail in how sales and marketing are aligned before it.
This interactive session is designed to address that gap, bringing together senior B2B tech marketing leaders to explore how clearer alignment on accounts, audience quality, event outcomes and follow-through can make event programs more effective.
- Thursday, November 19, 2026
- 3:00 PM ET
- Virtual Roundtable + Chocolate Tasting
- 10–15 guests
- Host: Amzai
- Chatham House Rules
Who is this event for
- CMOs
- VPs of Marketing
- Heads of Field Marketing
- Demand Generation Leaders
- Event Marketing Leaders
- Senior Revenue Marketing Leaders
Request an invitation
Every request is reviewed within 48 hours.
What we'll discuss
- 01
Where alignment breaks before the event even starts
Why many of the issues affecting event performance are established long before the first invitation.
- 02
What sales actually needs, and rarely gets
Aligning around target accounts, shared outcomes and clear next steps.
- 03
Audience quality versus pressure to scale
Why drifting away from the ideal customer profile can quietly undermine event conversion.
- 04
What needs to happen inside the room
Creating the conditions for meaningful conversations with prospective buyers.
- 05
What's working now
Lessons and practical approaches from enterprise teams improving sales and field marketing alignment.
Event details
An hour built around real challenges and solutions
Ten to fifteen senior marketing leaders join by video, each with a chocolate tasting kit delivered ahead of the session. The tasting gives the conversation a shared, relaxed starting point before the discussion moves into how sales and field marketing can work as one.
The session runs under Chatham House Rules, so leaders can speak candidly about what is and is not working in their programs.
- Date
- Thursday, November 19, 2026
- Time
- 3:00 PM ET
- Format
- Virtual Roundtable + Chocolate Tasting
- Protocol
- Chatham House Rules
Who's leading the conversation
What you'll take away
Useful insight and advice to take with you
- Ways peers are strengthening sales and field marketing coordination
- Approaches to sharper audience selection and better event outcomes
- How teams set clear ownership before, during and after each event
Key takeaways
Sync or Sink: Achieving Sales and Field Marketing Alignment
Peer perspectives on aligning sales and field marketing
Amzai · November 2026
Join the conversation
Seats are limited to keep the conversation candid and useful.