In-Person Roundtable
The New Event Playbook for 2027
What will separate the events that earn attention and deliver real commercial impact in 2027 from those that simply fill the calendar?
Join a private dinner with senior marketing and event leaders to explore how event strategies are evolving, what is driving stronger audience engagement, how leaders are improving ROI, and which practical changes belong in the 2027 playbook.
- Wednesday, October 7, 2026
- 6:00 PM ET
- Morton's The Steakhouse, Washington, DC
- In-Person Roundtable
- 10–15 guests
Who is this event for
- CMOs and senior marketing leaders
- Heads and directors of events
- Field and event marketing leaders
- Conference and portfolio leaders
- Senior sponsorship, audience and commercial leaders
- Marketing and business development leaders
Request an invitation
Every request is reviewed within 48 hours.
What we'll discuss
- 01
Where event strategies need to evolve for 2027
How changing audience expectations, greater competition, tighter budgets and increased scrutiny are influencing decisions around event propositions, formats and investment.
- 02
Creating stronger audience engagement
How leaders are building interest, encouraging meaningful participation and creating experiences that remain relevant beyond the event itself.
- 03
Driving greater commercial impact and ROI
How events can contribute more effectively to pipeline, sponsorship, profitability, relationships and brand, with commercial goals built into the strategy from the beginning.
- 04
Connecting engagement with commercial performance
How audience quality, participation, data and follow-up influence commercial outcomes, where that connection is often lost and how teams can bring the two sides closer together.
Event details
An evening built around real challenges and practical ideas
Ten to fifteen senior marketing and event leaders gather around one table over dinner. There is no stage, deck or panel. The conversation is moderated so every guest contributes and the group remains small enough to explore each issue properly.
The evening runs under Chatham House Rules, allowing guests to speak candidly about what is working, what is falling short and what needs to change across the 2027 event calendar.
- Venue
- Morton's The Steakhouse
- Address
- 1050 Connecticut Ave NW, Washington, DC 20036
- Location
- Washington, DC, USA
- Date and time
- Wednesday, October 7, 2026, 6:00 PM ET
- Format
- In-person roundtable dinner
- Event size
- 10–15 guests
- Protocol
- Chatham House Rules
Agenda
6:00 PM
Arrival, introductions and drinks
Guests arrive for informal introductions and drinks before the event begins.
6:30 PM
Guests seated
The group is seated for the evening's conversation.
6:45 PM
Entrée served and discussion begins
The first course is served as the moderated discussion opens.
7:15 PM
Main course and moderated discussion
The main course is served alongside the core discussion across the evening's themes.
9:00 PM
Wrap-up
A short close with the practical takeaways from the event.
Who's leading the conversation
Join the conversation in Washington, DC
Seats are limited to ten to fifteen senior marketing and event leaders. Request an invitation and we will respond within 48 hours.