Virtual Roundtable + Chocolate Tasting
What Partners Want from Events
Partners want events that create the right conversations, not just a full room.
For law firm marketing and BD teams, the challenge is often getting partner input early enough, qualifying the right attendees and shaping invitations in a way that feels credible to both the firm and the client.
This private virtual session is for senior law firm marketing and BD leaders, plus practice group chairs who want a practical discussion on how better event strategy can support stronger business development outcomes.
Expect a candid conversation on what partners actually want from events, how invitation and qualification should work, and what law firms can learn from more mature B2B tech event marketing.
- Wednesday, August 26, 2026
- 3:00 PM–4:30 PM ET(12:00 PM–1:30 PM PT)
- Virtual Roundtable + Chocolate Tasting
- 10–15 guests
- Host: Amzai
- Chatham House Rules
Who is this event for
- Senior law firm marketing leaders
- Business development leaders
- Client development leaders
- Practice group chairs
- Events and campaign leaders
- Partners involved in client-facing programs
Request an invitation
Every request is reviewed within 48 hours.
What we'll discuss
- 01
What partners actually want from client events
What partners are really looking for from client events and why a full room is not the same as the right conversation.
- 02
How to involve partners without stalling the process
How marketing and BD can get partner input early enough without letting decisions drag or programs lose momentum.
- 03
What good attendee qualification looks like
How firms can think more rigorously about who gets invited and how attendees are qualified in a law firm context.
- 04
Shaping invitations for credibility and relevance
How invitations should be positioned so they feel credible to both the firm and the client they are meant to attract.
- 05
What law firms can learn from B2B tech
How more mature B2B tech event marketing models can sharpen targeting, experience, follow-up and commercial value.
- 06
Events that lead to stronger client conversations
How event strategy can directly support business development outcomes and create the conditions for better client dialogue.
Event details
An hour built around real challenges and solutions
Ten to fifteen senior law firm marketing and BD leaders and practice group chairs join one virtual event. There is no stage or panel, just a moderated discussion where every seat contributes.
Every participant receives an artisan chocolate selection to taste together during the session.
- Date and time
- Wednesday, August 26, 2026, 3:00 PM–4:30 PM ET
- Format
- Virtual roundtable, chocolate tasting
- Event size
- 10–15 guests
- Protocol
- Chatham House Rules
Who's leading the conversation
Post-session insights brief
Every attendee leaves with the thinking from the event
Every participant receives an anonymized insights brief synthesizing key themes and peer benchmarks from the conversation.
- Key themes on partner expectations and event design
- Peer benchmarks across law firm marketing and BD teams
- Practical ideas for invitation and qualification
- Anonymized under Chatham House Rules
Key takeaways
What Partners Want from Events
Partners want events that create the right conversations, not just a full room. Law firm marketing and BD leaders compare what actually works.
Amzai · August 2026
Join the virtual event
Seats are limited to ten to fifteen law firm marketing and BD leaders. Request an invitation and we respond within 48 hours.