This event has been completed. You can download the Key Takeaway Document below.
Completed event · Virtual Roundtable + Chocolate Tasting
What Your Clients Actually Want From Your Events
Every firm runs client events. Very few firms have asked their clients whether those events are worth attending.
Instead of discussing how to run events better, faster or cheaper, this session confronted a harder question: are firms building events for their clients or for themselves?
The conversation has now taken place. The Key Takeaway Document captures the themes, peer perspectives and practical ideas that came out of the room.
- Tuesday, June 23, 2026
- 3:00 PM – 4:30 PM ET
- Virtual Roundtable + Chocolate Tasting
- 10–15 guests
- Host: Amzai
- Chatham House Rules
Who is this event for
- Chief marketing officers
- Chief business development officers
- Business development leaders
- Client relationship partners
- Senior in-house counsel
- Marketing directors
Event completed
Download the Key Takeaway Document
Get the insight from this session. Tell us where to credit the download and the document opens straight away.
What we'll discuss
- 01
The invitation filter
What makes a general counsel or in-house lawyer accept a law firm event invitation, and which signals separate a worthwhile hour from a soft pitch over dinner.
- 02
Format fatigue
Clients have been to the seminar, the dinner, the golf outing and the webinar. Which formats still earn attention and which have lost their edge.
- 03
Content versus connection
Clients attend for one or the other. Most law firm events try to deliver both and do neither well. How to make a clear choice and design around it.
- 04
The attrition signal
When a long-standing client stops attending, that is a relationship signal rather than a scheduling conflict. How firms read and respond to attendance patterns.
Event details
An hour built around real challenges and solutions
Law firm marketing, business development and client relationship leaders joined a moderated virtual conversation, each with a chocolate tasting kit delivered ahead of the session.
The discussion ran under Chatham House Rules, so participants could speak candidly about what clients say privately about firm events.
- Date
- Tuesday, June 23, 2026
- Time
- 3:00 PM – 4:30 PM ET
- Format
- Virtual Roundtable + Chocolate Tasting
- Protocol
- Chatham House Rules
Who's leading the conversation
Post-session insights brief
What the Key Takeaway Document covers
- What clients say makes an invitation worth accepting
- Which event formats still earn senior client attention
- How firms are reading attendance as a relationship signal
Key takeaways
What Your Clients Actually Want From Your Events
Peer insight on client expectations, formats and relationship signals.
Amzai · June 2026
Get the insight from this session
Download the Key Takeaway Document and see what peers shared in the room.