This event has been completed. You can download the Key Takeaway Document below.
Completed event · Virtual Roundtable + Chocolate Tasting
When Every Quarter Needs More Events
Every region wants more dinners, roundtables and customer-facing moments. Central marketing is expected to keep up without letting quality slip.
This private virtual session is for field marketing, demand gen, CMO-level and senior event leaders managing growing regional demand across B2B tech. Expect a practical conversation on scaling field-led events, protecting consistency and deciding what central marketing should own, enable or hand off.
- Wednesday, August 19, 2026
- 3:00 PM – 4:00 PM ET (12:00 PM – 1:00 PM PT)
- Virtual Roundtable + Chocolate Tasting
- 10-15 guests
- Host: Amzai
- Chatham House Rules
Who is this event for
- Field marketing leaders
- Demand generation leaders
- CMOs and senior marketing leaders
- Event and experiential marketing leaders
- Regional marketing leaders
- Teams supporting dinners, roundtables, executive programs and customer events
Event completed
Download the Key Takeaway Document
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What we'll discuss
- 01
Why regional event demand keeps rising
Why regional event demand keeps rising across B2B tech and what is driving the shift toward more field-led moments.
- 02
Where central marketing gets stretched
Where central marketing gets stretched by the volume and variety of local requests coming from the field.
- 03
Which events deserve more support
How teams decide which events deserve more support and where to focus limited operational capacity.
- 04
What breaks when every region runs its own version
What breaks when every region runs its own version of the program, and where consistency starts to slip.
- 05
Scaling dinners, dinners and executive experiences
How to scale dinners, dinners and executive experiences without losing the quality that makes them work.
- 06
Embedded capacity for delivery and follow-up
Where embedded capacity can help protect delivery, follow-up and consistency across the field calendar.
Event details
A working hour on scaling field events
Field marketing, demand gen, CMO-level and senior event leaders join a shared video session, each with a chocolate tasting kit delivered ahead of time to open the conversation.
The session runs under Chatham House Rules so leaders can speak candidly about intake, prioritization and where central teams are still carrying too much manually.
- Date
- Wednesday, August 19, 2026
- Time
- 3:00 PM – 4:00 PM ET
- Format
- Virtual Roundtable + Chocolate Tasting
- Protocol
- Chatham House Rules
Agenda
3:00 PM – 3:05 PM ET
Welcome and opening context
A short framing on why field demand is rising and why central marketing is carrying more of the operational load.
3:05 PM – 3:20 PM ET
The pressure behind "more events"
Where regional requests, sales expectations and quarterly pipeline pressure stretch event teams.
3:20 PM – 3:35 PM ET
What quality looks like at scale
How teams keep dinners, dinners and executive programs consistent without making every event feel templated.
3:35 PM – 3:50 PM ET
Operating models that can keep up
How teams are managing intake, prioritization, delivery capacity, vendor coordination, follow-up and reporting.
3:50 PM – 3:55 PM ET
Peer discussion
What is working, what is not and where central teams are still carrying too much manually.
3:55 PM – 4:00 PM ET
Key takeaways
A short close with practical ideas to apply across the next quarter's field calendar.
Who's leading the conversation
Post-session insights brief
What the Key Takeaway Document covers
- How peers are prioritising which regional events get more support
- Operating models that keep dinners and executive programs consistent
- Where embedded capacity is helping protect delivery and follow-up
Key takeaways
When Every Quarter Needs More Events
Peer perspectives on scaling field-led events without losing quality
Amzai · August 2026
Get the insight from this session
Download the Key Takeaway Document and see what peers shared in the room.