Audience Acquisition Specialist
Own the audience outcome across a client's whole event calendar: qualify the right executives, run the outreach, and hit the number.
About the role
You do not own one event. You own the audience outcome across a client's calendar: a series, a quarterly programme, or a full year of roundtables, conferences and virtual sessions.
Every event on that calendar has a number attached to it, and the right roles and the right reasons behind that number. Meeting the number is your job.
The work runs in three parts. Before outreach begins, you narrow a researched list down to the executives who genuinely belong at a specific session on a specific topic. During the campaign, you run outreach that gets those people to attend for the right reason, not simply to fill a seat. After the event, you log what happened, attribute it properly, and get the outcomes into the hands of the people who act on them.
This is a role for someone who is organised to the point of being slightly irritating about it, who chases things without being asked twice, and who is comfortable picking up the phone to a senior executive who has gone quiet.
Key responsibilities
Qualify the audience
- Work from the researched target lists our intelligence team supplies
- Narrow them to the people who genuinely belong at a specific session
- Decide who to approach, in what order, and with what angle
Run the outreach and hit the number
- Email sequences, LinkedIn and direct follow-up
- Confirmation calls and drop-off management
- Track against target across the client's whole calendar, not one event at a time
Deliver your part of the run of show
- Amzai runs events to a defined system and you will be trained on it
- Follow the system precisely
- Escalate what it does not cover rather than improvising around it
Close the loop after the event
- Log attendance and outcomes accurately and attribute them properly
- Get leads to the right client stakeholders in the agreed format
- Keep tracking until it is closed
Required qualifications
Essential
- 3 to 6 years in B2B demand generation, field marketing, event marketing, audience acquisition, inside sales or a similar outreach-led role
- Confidence speaking with senior executives in the US, UK and Europe
- Strong personal organisation: you track many moving parts without dropping any
- Comfortable being the person who chases people until they respond
- Willing to follow a defined process precisely, and to say when it is not working
Nice to have
- Marketing automation or CRM experience: HubSpot, Pipedrive, Salesforce
- Virtual event platforms: Zoom Webinars, Microsoft Teams Live, Hubilo, Airmeet, ON24
- Experience reaching senior or C-suite audiences, where the standard is higher and the tolerance for error is lower
- Familiarity with any of our client sectors: law firms, conference organisers, associations, media companies, B2B technology
What is in it for you
Competitive salary with a discretionary performance bonus
Your birthday off, every year
Training and development opportunities as the function grows
Flexible working conditions, with much of the team working remotely
What this role is not
- Not a wedding, social or consumer events role. We run topic-led micro events and conferences for senior, specialised audiences.
- Not a venue and logistics role. You will not be sourcing hotels, managing catering or running rooms on the day.
- Not a purely coordination role. You will be on calls with clients and with senior attendees.
Career path
- Audience Acquisition Specialist to Senior Specialist to Client Partner
- Client Partners own client relationships and direct the specialist unit assigned to each account
Ready to apply?
Send us your details and resume. It takes a few minutes.