Audience Acquisition Specialist
Own qualified attendance across a client's event calendar, from executive roundtables and micro events to hosted buyer events and conferences.
About the role
You do not own one event. You own the audience outcome across a client's calendar: a series, a quarterly programme, or a full year of roundtables, conferences, and virtual sessions.
Every event on that calendar has a number attached to it, and the right roles and the right reasons behind that number. Meeting the number is your job. Calendars range from executive roundtables of 10 to 20 and micro events of 20 to 80, to hosted buyer events of 50 to 500 and conferences of up to 10,000 attendees. Success is measured on qualified attendance, not registrations.
The work runs in three parts. Before outreach begins, you narrow a researched list down to the executives who genuinely belong at a specific session on a specific topic. During the campaign, you run outreach that gets those people to attend for the right reason, not simply to make up numbers. After the event, you log what happened, attribute each attendee to the right campaign and source, and get the outcomes into the hands of the people who act on them.
You will work alongside a Client Partner who owns the account, and our intelligence team, who build the target lists you work from.
This is a role for someone who is organised to the point of being slightly irritating about it, who chases things without being asked twice, and who is comfortable picking up the phone to a senior executive who has gone quiet.
Key responsibilities
Qualify the audience before outreach begins
- Work from the researched target lists our intelligence team supplies, narrow them to the people who genuinely belong at a specific session, and decide who to approach, in what order, and with what angle.
Run the outreach and hit the number
- Email sequences, LinkedIn, and direct follow-up, then confirmation calls, drop-off management, and tracking against target across the client's whole calendar, not one event at a time.
Deliver your part of the run of show
- The run of show is the event's step-by-step delivery plan. Amzai runs events to a defined system. You will be trained on it, you follow it, and you escalate what it does not cover rather than improvising around it. The system handles the mechanics so you can put your energy into the conversations.
Close the loop after the event
- Log attendance and outcomes accurately, attribute them properly, get leads to the right stakeholders on the client side in the agreed format, and keep tracking until it is closed.
Required qualifications
Essential
- 3 to 6 years in B2B demand generation, field marketing, event marketing, audience acquisition, delegate sales, inside sales, or a similar outreach-led role
- Clear, confident spoken and written English, and the poise to hold a conversation with a General Counsel, CMO, or managing partner in the US, UK, or Europe
- Strong personal organisation: you track many moving parts without dropping any
- Comfortable being the person who chases people until they respond
- Willing to follow a defined process precisely, and to say when it is not working
Nice to have
- Experience with marketing automation or CRM: HubSpot, Pipedrive, Salesforce
- Experience with virtual event platforms: Zoom Webinars, Microsoft Teams Live, Hubilo, Airmeet, ON24
- A track record with C-suite audiences, where the standard is higher and the tolerance for error is lower
- Familiarity with any of our client sectors: law firms, conference organisers, associations, media companies, B2B technology
What is in it for you
Competitive salary with a discretionary performance bonus
Your birthday off, every year
Training and development opportunities as the function grows
Flexible working conditions, with much of the team working remotely
What this role is not
- This is not a wedding, social, or consumer events role. We run topic-led micro events and conferences for law firms, conference organisers, associations, media companies, and B2B technology businesses. The audiences are senior, the subject matter is specialised, and getting the wrong person to attend is a real failure.
- This is not a venue and logistics role. You will not be sourcing hotels, managing catering, or running the event on the day.
- This is not a purely coordination role. You will be on calls with clients and with senior attendees.
Career path
- Audience Acquisition Specialist to Senior Specialist to Client Partner. Client Partners own client relationships and direct the specialist unit assigned to each account.
About Amzai
- Amzai is a global event delivery partner. Working across the entire event calendar as an extension of our clients' teams, we provide the expertise needed across audience engagement, sponsorship, logistics and execution, using audience and sponsor data and insight.
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